Audio from “The Future of Philanthropy: Social Giving Takes Off” Panel at SXSWi
The Future of Philanthropy: Social Giving Takes Off [SXSWi 2011] by naveed-lalani
“How Do You Make Something Go Viral?”
From Web 2.0 Expo SF 2011: Jonah Peretti, “The Hidden Secrets of Social Media and Viral Advertising” (by OreillyMedia)
Source: youtube.com
Oh MySpace: Why I Hate Thee / Shady Reengagement Tactics
I went to MySpace.com today to update my profile (I have pictures / messages on there from the college days that are not so appropriate…don’t ask). Having not used it for years, I had to reset my password. The captcha was so terrible (took at least 10 tries to get it right; I’m convinced I was entering the right letters), that it reminded me why I never got on in the first place for so long and triggered me to cancel my account.
The cancellation process seemed pretty straightforward. Go to your account settings, hit cancel account, tell them why your canceling, and they would send a confirmation email to verify your cancelation. I followed all of the steps, then MySpace told me it would take 48 hours to cancel the account (wtf??). Okay fine. Two minutes later, I open up my inbox, and I start receiving messages from women wanting me to go to MySpace to talk to them. I’m certain if I click and try to login to my account, I’ll have to go through cancelation process again. No matter how hard I want to see what Chelsy or Mariska want to tell me, I will resist.
Coincidence or shady reengagement techniques? Oh MySpace, you’re falling on your own sword. Hopefully in 48 hours, my account will be no more.
Facebook Fundraising, Tweeting, and Giving Stream Goodness!
I’m really happy with success and buzz around Piryx widgets so far. Check it out if you want to learn how to fundraise and connect with your donors through Facebook! (via piryx)
Source: piryx
The “Mother-in-Law” effect on mainstream entertainment

Check out The End of Moore’s Law: A Love Story by Bing Gordon. It’s an excellent summary of what’s happening in the gaming industry. Social experiences and active participation are intrinsic to gaming more than other forms of entertainment, so the current state of gaming makes sense. I do wish that he had come up with a better term than “Mother-in-Law”… that’s not going to stick, but I’ll use it here. Very much worth a read.
The most fascinating part for me was the quote by Gordon Moore from 2005. When discussing Moore’s Law with Bing Gordon, he said “I never actually thought of it as a law, more as an observation to bet on.”
With Apple’s iTV and Google TV, perhaps “Mother-in-Law” is going to start applying quickly to other forms of mainstream entertainment as well (within the content, not just around the content). For example, when you are watching movies or TV shows through those devices, you will be prompted to add your own assets which interact with the on-screen experience… Apple and Google are certainly are betting on this big time. Of course, the billion dollar question around this has always been - will it get massive adoption (like it has in the gaming word), or do people simply want certain activities to remain passive? We’ll find out in 2011 :-)
Earn Mojo (@earnmojo) - really solid concept, now it’ll come down to execution. This will be one to watch.
Source: blog.earnmojo.com
Pandas and Lobsters: Why Google Cannot Build Social Applications
(Amusing) recommended reading, breakdown of Facebook / Twitter / Quora / Foursquare vs. Google.
Source: ifindkarma.posterous.com
A MUST read if you’re in the space (or a human) - The Real Life Social Network by Paul Adams.
And pick up Paul’s upcoming book Social Circles.
To put this into $ context see Facebook Touts Selling Power of Friendship.
Source: slideshare.net
Google Secretly Invested $100+ Million In Zynga, Preparing To Launch Google Games
Maybe this is the DNA that Google needs. Harvest reminder on my gCal?
Looking forward to seeing Google Games!
Source: TechCrunch
Designing the Face of Forrst
A post about my new addiction :-). Reminds me of the message / design board days!
Before the jabber, a little history:
Long before the opening leg of my tour, my good pal Chris Kalani introduced me to a little project named Forrst. While it was a quickly slapped together prototype, Kyle Bragger was definitely onto something, as people started to chatter about his…
Source: psql
Former Facebook Executive Adam D’Angelo Confirms New Google Social Networking Effort
I love the gossipy nature of this - let the battle begin! :)
Source: insidefacebook.com





